The feminine market that grows and at that all look

The feminine market that grows and at that all look

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The feminine market that grows and at that all look

The feminine market that grows and at that all look

In Chile - according to the population estimation of the NSI for 2014 - on 51% of the population they are women. They would be approximately 9 million Chileans, of who 7.2 million would surpass the 15 years. All of them real and potential clients.

With the massive entrance of the women in the world of the work, they are today a market that has its own money to spend, as never before in history, according to the international consultant Euromonitor. In our country, five of each ten Chileans have work, as it publishes the Undersecretary's office of the Work in his portal Web. Enterprising employees or, they are those that today decide more of 80% of the purchases of all type, according to the seminary €œMarketing to Women: why, where, when€, realised in September of 2014 in Santiago. It is for that reason that the retail and marketing have understood that they are the women the public to whom must go.

Jos© Miguel Ventura, commercial manager and of marketing of GfK Chile, offered a x-ray of the Chilean woman and its form to be related to the consumption and the brands in the mentioned seminary. In his exhibition, the executive assured that the Chileans look for to gratificar themselves through consumption, which agrees with that at present they enjoy a greater purchasing power and economic independence, product of his increasing enter the labor world. A 39% of the women declare that purchase of impulsive way; another 45% acquire things that it did not have thought to buy and a 62% consume to award itself, emphasized.

Here some tracks according to the analysis of Luck.
1. They yearn for much more that to clean, to decorate and to put themselves pretty.
2. They look for an own and customized benefit.
3. They enjoy the Masculine categories traditionally, as technology and automotive heading.
4. They hope to be understood in his particularitity. A form to arrive at them is to segment them in etarios groups.

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