Directives of voice
It is not what you say, but how you say it.
Tone of voice directives.
It is not what you say, but how you say it. The tone of voice of an organization will influence in all the communications, from its website and social means to presentations, e-mails, printed material and all the others. It is important to consider professional or friendly the message that you are trying to send and if the tone of its message must be funny.
To participate with its hearing through a distinguishing, recognizable message is key to express the personality of its brand. You rule help to assure that you maintain a tone of consistent voice.
A consistent style will assure that its hearing feels to taste with its brand and understands the message more clearly. It tries to summarize the values of his organization in some key words, for example, what adjectives would use to describe their organization? How you want to arrive at the clients? Adjectives will help to define the personality of their brand and to establish a tone for their messages.